What’s next, a subsidized car with LTE?


I should be thanking Samsung for incensing me straight to the keyboard, like an insulted MMO player whose main character has been nerfed into mediocrity. Pushing the metaphor along, I do feel like a sort-of sacred ground has been tarnished by Samsung, and not over another Apple ripoff.

No, this anger stems from the above abomination, called the Galaxy Camera. As if to bounce back from the latest court loss, Samsung introduced this device at this year’s IFA, touting “the magic of professional digital photography” with “the powerful intelligence of the Android Jelly Bean OS.” Featuring 3G/4G connectivity and Android apps to edit your photos right from the device, Samsung is trying justify putting a smartphone into a camera, instead of being like everyone else who’s putting a camera into a smartphone.

Aside from putting Instagram and “professional digital photography” into the same breath, the one major flaw I see with this device is it’s trying to be the jack of all trades, master of none, when the people buying such a product are looking for a master of one.

The Galaxy Camera is a point-and-shoot camera in the style of an Android smartphone, with the same radio, technical innards, and apps. While certain fanatics of the robotic OS will cope with the shortcomings of the territory, wasting battery life on irrelevant apps, like the aforementioned Instagram, and not living up to expectations of a point-and-shoot camera will quickly kill this monstrosity.

People looking for a point-and-shoot in these modern days of eight megapixel cameras in our pockets are looking for one thing: to take lots of photos. They want that camera to keep snapping during whatever celebration is going on, and they give less than a rat’s tail about 3G/4G or being able to access whatever app store. Those activities waste battery life that would’ve gone to little Timmy taking his first steps, and the first time the Galaxy Camera dies at the most critical moment, that camera’s breaking the sound barrier into the closest brick wall.

The only possible reason for the existence of a 4G-enabled point-and-shoot is Samsung trying to hook those people still using a feature phone into buying into the Galaxy smartphone line. Like Apple using the Mac to hook people into the iPhone and using the iPhone to hook people into the iPad, Samsung must be thinking once people are used to using the Galaxy Camera, they’ll go for their latest offering into the high-end smartphone arena.

Unfortunately, unless this camera outperforms every other point-and-shoot in performance and battery life, the only people buying this gadget will be the people who already bought into the Galaxy line, which will sink this mutation back to the depths from whence it came.